Design Management - OIDESIGN
FitaPreta Vinhos

Producing and commercialising a special range of wines with great distinctiveness often requires a preparedness to lay aside the conventional methods and accepted conventions of viticulture, winemaking and marketing.  FITA PRETA VINHOS is a modern story of how two young enterprising wine industry specialists combined their specialist talents for grape growing and winemaking with a natural flair for presenting wines that immediately appeal to contemporary consumers.  Their success is even more noteworthy because they have achieved this without owning their own vineyards or winery.          

Portuguese winemaker António Maçanita and resident English viticultural consultant, David Booth met for the fist time in early 2004.  Over the next few months a close friendship developed and when the opportunity came up to buy some pretty special grapes from some vineyards that David was managing and António was able to rent some of the excess fermentation capacity in a local winery the business rapidly took shape and FITA PRETA VINHOS was founded.  

Their distinctive, rich and complex wines that are the result of applying their specialist skills with huge personal attention to detail at every point in the production chain; from vineyard site selection, grape growing, harvesting, fermentation, maturing, label design, marketing and distribution.

 

Sexy Red

Sexy Red

 

"Deep ruby-violet color with an intense aroma of dark woodland fruits; undertones of toast and caramel from French oak. Concentrated, with full-bodied ripe tannins and great fruit intensity."

 

Palpite White

Palpite Branco

"Pale straw colour. Fine, intense nose with hints of spice grapefruit and cream. In the mouth it is full-bodied with a pronounced acidity that balances the richness..."

Fitapreta Red

FitaPreta Tinto

"Dark ruby-violet colour with a generous aroma of red fruits, subtle toasted spice and refreshing eucalyptus notes. Concentrated, rich and persistent. Ser ve at 16ºC with well flavored grilled red meats"

Sexy White

Sexy White

"Well matched with dishes that require a wine that has both body and freshness such as grilled fish and simple dishes of pasta al dente."

Palpite Red

Palpite Tinto

“Deep ruby-violet colour with a concentrated aroma of dark fruits; subtle menthol notes with ripe, complex fruit and tannin on the pallet. The finish is intense and persistent. Serve at 16ºC with dishes of game or well seasoned red meat.”

Fitapreta White

FitaPreta White

"Pale lemon yellow color, vibrant aroma of lemon leaf and pineapple with subtle stony mineral notes. Lively freshness balanced with precise fruit on the finish. Serve at 10ºC with lighter foods that call for a wine that combines intensity, freshness with richness such as fresh grilled fish, chicken salad, and shellfish."

David Memorial

Founding partner of Fitapreta, David Booth was one of the mentors behind the whole project.
When they started Fitapreta they often said between them "An English viticulture and a kid as winemaker, this can only go wrong".
But it didn't. readmore

English

Fact Sheets

Preta
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Fitapreta Red
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Fitapreta White
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Palpite Red
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Palpite White
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Carta Red
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Carta White
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Sexy Red
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Sexy White
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Sexy Rosé
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Sexy Sparkling
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Fita Red
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Branco de Tintas
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Branco da Talha
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Terrantez do Pico
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